Search Engine Marketing is a new way of marketing a business using paid advertisements. Advertisers can take advantage of the chance to make their ads appear alongside the results for user search queries. This has helped to improve visibility and find competition to survive in the already congested market. Since the visitors are equally engaged around the world, there is always a wide market available for every enthusiastic entrepreneur.
For your advertisement to appear on search engine results pages (SERPs), you need to bid on keywords. This marketing strategy has advanced rapidly especially with introduction of Google and Bing tools to help boost visibility. The adverts are termed pay-per-click ads and come in variety of formats. While some are small and text-based, other are product listings commonly called shopping ads. The latter are mostly visual and poised to be the next reliable form of advertising. These product-based ads allow customers to view important information at-a-glance with the price and reviews. Most importantly, they are attractive and easy to catch the attention of the potential consumers.
The greatest benefit of Search Engine marketing is that you will have the opportunity to use ads to motivate customers. This strategy will help you capture the attention of the customers who are ready to make a purchase and gain their loyalty. This is the only medium of advertising to achieve this in the shortest time. The effectiveness is unmatched by any other form of marketing strategies. It is a powerful way to grow your business that you should not miss.
SEM vs SEO
Originally, the term Search Engine Marketing was used to define Search Engine Optimization (SEO) as well as paid activities. With time, the term has been changed to refer solely to paid searches. SEM therefore, describes a system where a business pays Google to show their ads in the search results.
SEO, on the other hand, does not involve payment for traffic and clicks. It is instead based on having the most relevant content reflected by the keyword searched. This is an equally powerful technique to direct constant online traffic to your site. Both SEO and SEM are important tools for online marketing strategies. SEO requires creativity and persistence for relevant content that sells at the top of the funnel while SEM is a cost-effective drive the conversions at the bottom of the funnel.
Keywords are the foundation of Search Engine Marketing just like in SEO too. As online user enter their search keywords into the search engines (such as Google and Bing), they find suggestions. These suggestions give them an idea of what to explore beyond what they wanted. They learn from the suggestions too. This is therefore, the basis of Search Engine Marketing as an effective advertising trick.
SEM Keyword Research
Before choosing your keywords, you need to first conduct comprehensive research to help your keyword management strategy.