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Course Information

Advertising Writing (COM 308)

Term: 2024-2025 Spring Semester

Faculty

Sandi Gehring
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Leslie M Robison
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Paige Chapman
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Schedule

Tue-Thu, 12:30 PM - 1:45 PM (1/22/2025 - 5/8/2025) Location: FCSTA KENAN 323

Description

Principles and procedures of advertising writing for the mass media, including advertising formats, copywriting strategies and techniques, presentational and promotional appeals, advertising and persuasion theories, promotional and presentational program planning, media selection and placement, and basic legal information including copyrights and trademarks.