Advertising Writing (COM 308)
Term: 2024-2025 Spring Semester
Tue-Thu, 12:30 PM - 1:45 PM (1/22/2025 - 5/8/2025) Location: FCSTA KENAN 323
Principles and procedures of advertising writing for the mass media, including advertising formats, copywriting strategies and techniques, presentational and promotional appeals, advertising and persuasion theories, promotional and presentational program planning, media selection and placement, and basic legal information including copyrights and trademarks.