Public Relations Research (COM 303)
Term: 2024-2025 Spring Semester
Mon-Wed-Fri, 11:00 AM - 11:50 AM (1/22/2025 - 5/8/2025) Location: FCSTA STCTR 201
Strategic Communication Research involves the acquisition, evaluation, and analysis of information for strategic communication and marketing decisions. Emphasis is given to six primary areas: understanding the scientific method for answering brand- and marketing communication-based questions, developing explicit and measurable research objectives, developing adequate research plans to solve those objectives, implementing appropriate methodologies to answer the questions proposed by the objectives, analyzing data, and understanding the use of both descriptive and inferential statistics and preparing the reports that communicate the results of the research.