Public Relations Case Analysis (COM 462)
Term: 2024-2025 Spring Semester
Tue-Thu, 3:30 PM - 4:45 PM (1/22/2025 - 5/8/2025) Location: FCSTA PLLRD 130
A course focusing on the comprehension and application of the concepts of organizational rhetoric to cases where strategic messages are conveyed to stakeholders. The central aim of the course is for students to develop the capacity for practical reason - applying principles to specific instances - so that they understand the impact and consequences of strategic communication.