COM 463 A F - Public Relations Campaigns

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Course Information

Public Relations Campaigns (COM 463)

Term: 2024-2025 Spring Semester

Faculty

Mackenzie Quick
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Paige Chapman
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Leslie M Robison
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Schedule

Tue-Thu, 9:30 AM - 10:45 AM (1/22/2025 - 5/8/2025) Location: FCSTA PLLRD 220

Description

Using the principles and techniques of public relations to analyze case studies and to create strategies and campaigns. Course includes the analysis of a specific situation and the design and construction of an actual campaign. Includes use of desktop publishing and an introduction to public relations in cyberspace.